Baxter's Advertisements
This is my research page of advertisements that George Baxter had placed in the press (or in the early years, through his father John Baxter) during his active years (1827 - 1860) - they are for my personal use and shouldn't be referenced or copied without my express permission but feel free to read and enjoy.
Some are advertising for apprentices and engravers etc but most are for the sale of his prints. As you will see Baxter didn't really advertise in the early years, most of his work coming from publishers. It is only when he started to issue prints separately in the early 1840's that he started to advertise, mainly relating to his portraits of Williams and Moffat. It all then seems to go quiet until 1851 and the Great Exhibition when he advertised heavily. Some of these adverts appeared multiple times and in multiple papers. His last advert that I can find, before he announced his 'retirement from artistic labours' in March 1860, is just one month earlier advertising The Dogs of St Bernard in February 1860.
​
After his retirement he spent just over 3 years travelling the UK selling his prints. He advertised these sales extensively in the local press during this period and the full details can be read in this comprehensive 'Chat' HERE along with some samples of those adverts.
​
His lack of advertising in certain years doesn't mean he wasn't busy, he was mainly selling his prints through the wholesale market. It is only in the early 1850's he really seems to have taken on board the power of advertising.
​
Advertisements by retailers regarding Baxter's prints, including overseas retailers will hopefully be added soon.
Do you have any adverts that aren't shown? It would be great to see them.
1827
'Baxter's Select Sketches in Brighton' published by J Baxter 1827
1829
Literary Gazette - 23rd May 1829
1830
Two apprentices wanted
The Literary Gazette -
1st May 1830
Presumably one apprentice has now been taken on as only two weeks after the above advert another appears looking for just one apprentice
Sussex Advertiser - May 17 1830 - www.britishnewspaperarchive.co.uk
1832
Sussex Advertiser Dec 31 1832 -
John Baxter advertising his son's new book - G Baxter's Missionary Annual for 1833
1835
Baxter's Agricultural and Horticultural Gleaner or Annual or Supplement 1835 / 6
1836
The Literary Gazette - 16th July 1836
1837
The Literary Gazette -
16th September 1837
1842
The Literary Gazette
29th Jan 1842
​
The Royal Christening companion to Coronation 'shortly ready for delivery' although plate says published Oct 1 1841.
Maidstone Gazette - Dec 6 1842
Agent Mr Simpole will bring around sample of Coronation picture
​
1843
Kentish Gazette - Jan 17 1843
​
Coronation picture Mr Simpole agent in Canterbury -
​
Dover Telegraph - Feb 18 1843 -
​
Coronation picture Mr Simpole agent in Dover
​
The Atlas for India (UK Paper) April 1 1843 -
Preparing for publication The Wreck of the Reliance - Subscribers names to...
​
%20April%201%20.jpg)
Shortly will be published... Williams and Moffat - can be found on the backing board of some prints when in Baxter's original gold frames as per this advert - no date but early 1843 prior to their publication
The Ipswich Journal Sept 2 1843 -
Subscribers to Abolition of Slavery which was never published - the full story can be read HERE
​
1850
1851
Art Journal Advertiser - Jan 1851 - Licenses and Patent Extension
Athenaeum May 3 1851
​
​
Gt Exhibition, Exterior to be published 5th May others will be published in May & June - Licences granted to use the process
Athenaeum May 5 1851
​
Great Exhibition Exterior now 'just published' - interesting as the plate says published 27th May and from 11 & 12 Northampton Square address
​
The Daily News
May 10 1851
​
Same advert as above and STILL showing just 11 Northampton Sq proving the move to No's 11 & 12 must have happened between 11th and 27th May - please HERE for further details
​
Lady's Own Paper - May 24 1851
Great Exhibition Exterior now published and others will be published in May & June ! BUT this is the FIRST time we see reference to the new address 11 & 12 Northampton Square
The Back page of 'Baxter's Key to the Great Exhibition' a book in English, French and German "a companion to the official guide" - The introduction dated July 1851
The Sun July 11 1851 - Interior Great Exhibition to be published, collecting subscribers names - selling Overseas patent - www.britishnewspaperarchive.co.uk
The Daily News Sept 29 1851
Interior of Great Exhibition will be published on day of closing - interesting reviews mentioning China etc - also advert for licenses in French
The Observer - 5th October 1851 - Interior of the Great Exhibition was published on the day the exhibition closed 15th Oct 1851
Bents Literary Advertiser Oct 11 1851
​
​
Interior of the Great Exhibition was published on the day the exhibition closed 15th Oct 1851
​
The Sun - Nov 19 1851
​
​
Failures of Chromolithography
​
​
Morning Advertiser - Dec 16 1851
​
​
Failures of Chromolithography -Ext & Int Great Exhibition now published ALSO - will prepare notes to go with other prints so you can bind in a book
​
Lady's Own Paper - Dec 20 1851 - Gt Exhibition Pictures over 70,000 sold - www.britishnewspaperarchive.co.uk
1852
Art Journal Advert - Jan 1852 - Talks of the failures of Chromolithography and the vast production numbers he claims to have sold
Athenaeum July 31 1852 - Gold Medal from Emperor of Austria for his Gems of the Great Exhibition - will be completed in TEN views - 1 - 3 now publishing
Morning Post - Oct 28 1852 - Duke of Wellington will be published Saturday next (30th Oct) unless it was already in preparation this is quite an amazing feat for Baxter as the Duke only died Sept 14th 1852.- www.britishnewspaperarchive.co.uk
1853
From the back of a frame - assumed to date to 1853 - Advert for Nelson & Peel interesting mention of wholesale prices
Morning Chronicle
Feb 23 1853
​
Baxter advertising for Copper Plate printers
​
Morning Advertiser
March 21 1853
​
Baxter advertising for engravers
​
Art Journal Advertiser April 1853 Gems No 5 will be published shortly
Bents Literary Advertiser - April 1853 - Gold medal from Emperor of Austria - Gems of the Great Exhibition No 7 described as 'Austrian Sculpture Court' ended up just as the Veiled Vestal (from that court) and used on the title page to his Gems... book - 78 - 80 'in preparation' are Gems No 5-7 but what are No's 81-83?
Bents Literary Advertiser and Art Journal Advertiser - October 1853
​
Crystal Palace New York 'will be published early in October' - the print states ' published Sept 1 1853' are there two dates?
Art Journal Advertiser - Nov 1853 - I would expect 'Joseph' Baxter would have been quite annoyed about this - even more when they published the same advert in December.
Bents Literary Advertiser - December 1853 - Cartoons of Raphael
Art Journal Advertiser Feb 1853 - Gold Medal from Emperor of Austria Gems No 1-3 published - No 4 on or before 10th Feb
1854
A Guide to the Palace & Park by Samuel Phillips Published by Crystal Palace Library 1854 - The Egyptian Court (catalogued by CL as the Assyrian Court) was never published
Bents Literary Advertiser February 1854 - Day Before Marriage
Bents Literary Advertiser December 1854 - Baxter book Gems of the Great Exhibition now publishing - Failures of Photography - shortly be publishing Napoleon I and III
1855
Art Journal Advertiser - Jan 1855 - Just published The Crucifixion - The Siege of Sebastopol
Art Journal
Feb 1855
North & South Shields Gazette
March 16 1855
​
​
Will be published in March - Ascent Mont Blanc - Allied Sovereigns - First Lesson and review of Gems of The Exhibition
Art Journal Advertiser
March 1855
​
Will be published in March - Ascent Mont Blanc - Allied Sovereigns - First Lesson
Art Journal Advertiser
April 1855
-
Just published as above "also The Holy Family"
Art Journal Advertiser
Aug 1855
Bents Literary Advertiser
Dec 1855
​
​
The Great Gold medal French Exposition (Exposition Universelle) which ran from 15 May to 15 November 1855
1857
Homeward Mail from India China and the East (UK paper)- Aug 15 1857 - image courtesy of www.britishnewspaperarchive.co.uk
Art Journal Advertiser
Nov 1857
-
Now publishing Lake Lucerne -
1858
Art Journal Advertiser
Feb 1858
Parting look almost complete - initially priced at 2 guineas (£2 2s) - also described as Lake and Town of Lucerne
Art Journal Advertiser
March 1858
​
​
Parting Look now publishing and the price is now 25s (£1 5s)
Blackburn Standard
April 14 1858
​
​
Parting Look establishing that Baxter gave the print the 'Tennyson' connection
(www.britishnewspaperarchive.co.uk)
​
1859
Art Journal Advertiser
March 1859
-
Winter now publishing also described as 'Love's Letter Box'
Art Journal Advert April 1859 - The Wreck now publishing
The Morning Chronicle
November 28th 1859
​
Dogs of St Bernard - this day is published
1860
Art Journal Advertiser
February 1860
Dogs of St Bernard - The last time I can find Baxter advertising his prints before he announced his retirement in March 1860
